Systems integrators make software useful for businesses. They develop expertise in specific applications and vertical markets. They develop a client base and reputation, but limitations prevent them from selling to all prospective clients.

• Integrators are limited by distance, as their work has manual procedures and requires access to the end-user's confidential information.
• Integrators are limited by cost, as their work is labor intensive and can only be afforded by larger-sized companies.

Businesses have similar technical needs, such as a communications system, customer management system and order entry and financial management systems.

Within the same market vertical, businesses share 80% of all technical operating requirements.

A systems integrator that converts the 80% technical solution into a SOFIns procedure can sell to businesses in different regions and at different price points.

SOFIns allows the technical procedures to be applied directly by the business, by a less-skilled employee working for the business. This is a new sales channel to businesses that the systems integrator could not otherwise reach.